Real Estate Plus Example

Overview:
These sections run a little differently in the South Bay compared to the East Bay. In the San Jose Mercury and San Mateo County Times, the sections run both Saturday and Sunday – but in the Contra Costa Times, the section only runs once, on Sunday (as a much bigger section). The Real Estate Plus sections offer several different opportunities to maximize client exposure while providing an enjoyable reader experience. Display advertising, Open Home listings, Meet Your Realtor listings, Featured Home articles, Realtor Showcase ads and tier two content leave the possibilities wide open when developing media coverage plans.

Content:
For both the East Bay and South Bay, the sections have similar content to fill the pages. The cover of the section is always a specific realtors featured property or a “One of a Kind” selection that highlights a home in the Bay Area that is over one million dollars in value and has some special significance about it that makes it stand out. Other content includes articles about home ownership, how to upgrade your living space and advice. The sections really invite readers who may not even be looking for a new home – but enjoy reading the content.

Advertising Opportunities:
Display Advertising
Open Home and Realtor Listings
Tier 2 Content (content crafted with hyper-local interest and client branding)

Deadlines:

Property
Pub Day
Space Res
Copy Due
CR due
Final Release
SJM/SMCT
Saturday
Wed 4pm
Wed 10am
Thu 10am
Thu 6pm
SJM/SMCT
Sunday
Wed 4pm
Wed 5pm
Fri 10am
Fri 6pm
CC Times
Sunday
Wed 4pm
Tue 5pm
Fri 10am
Fri 6pm