Drive Example

Overview:
Our Drive section offers several different opportunities to maximize client exposure while providing an enjoyable reader experience. Display advertising, classified liners and tier two content leave the possibilities wide open when developing media coverage plans.

Content:

Friday: Car review (Malcolm Gunn), Under the Hood (Brad Bergholdt) – technical auto advice column, auto display ads and full classified liner listings (including Announcements, Garage Sales, Professional Services, Marketplace, Jobs and Real Estate listings)

Saturday: General auto industry article (Jim Gorzelany), Steering You Right (Sharon L. Peters) – general auto advice column, Parts Dept – auto gadgets, auto display ads and classified liner listings (including Professional Services, Garage Sales and Marketplace)

Sunday: Car Talk (Ray Magliozzi) – technical advice column, general auto industry article (Jerry Hirsch), Diversions – auto related puzzle/mind game, auto display ads and classified listings (including Professional Services and Marketplace)

Advertising Opportunities:
Auto Display Ad
Classified Liner
Tier 2 Content (content crafted with hyper-local interest and client branding)

Deadlines:

Property
Pub Day
Space Res
Copy Due
CR due
Final Release
CC Times
Friday
Wed 12pm
Tue 5pm
Wed 2pm
Wed 6pm
CC Times
Saturday
Thu 10am
Tue 5pm
Fri 9am
Fri 10am
CC Times
Sunday
Thu 5pm
Wed 12pm
Fri 10am
Fri 6pm
SJM/SMCT
Friday
Wed 12pm
Tue 5pm
Wed 2pm
Wed 6pm
SJM/SMCT
Saturday
Wed 5pm
Wed 10am
Thu 10am
Thu 6pm
SJM/SMCT
Sunday
Thu 5pm
Wed 5pm
Fri 10am
Fri 6pm